Property Listing & Lead Portal
A search-first property site where every listing page is built to produce a viewing request.
- Industry
- Real Estate
- Year
- 2024
- Discipline
- Websites, UI/UX
Sample case study. The structure, depth and technical detail match a real InnovativeVibe write-up, but this is not a published client project and no results are claimed.
Challenge
The problem
Listings lived in a portal the agency did not control, and the website was a brochure that pointed elsewhere. Enquiries were credited to the portal, and the agency paid for its own leads.
Solution
What we built
- Built a listing model the agency owns, syncing from their existing feed rather than replacing their workflow.
- Designed search around how buyers actually filter: area, budget, and the two or three features they will not compromise on.
- Made the viewing request the primary action on every listing page, with a fallback for people who prefer to call.
- Structured every listing with schema markup so it can rank on its own.
Design
Interface and experience
Photography leads; typography stays out of the way. Listing pages follow one rhythm so a buyer comparing five properties is never re-learning the layout.
Development
Technology and architecture
Next.js with incremental static regeneration for listing pages, a headless CMS for editorial content, and image optimisation tuned for large galleries on mobile connections.
- Next.js
- TypeScript
- Headless CMS
- MongoDB
- Vercel
Features
What it does
Map and filter search
Saved properties and comparison
Viewing request forms routed by area
Agent profiles and contact routing
Automated feed sync with the existing portal
Structured data on every listing
Gallery
Screens
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