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Notes from the build.

Straight answers to the questions clients ask before a project starts — pricing, platforms, architecture and what actually moves rankings.

Two agencies quote the same brief at $600 and $6,000. Neither is necessarily wrong. Here is what sits behind the gap.

Jun 18, 20266 min read

A chatbot answers. An agent books the meeting, writes the CRM record and starts the follow-up. That distinction decides your ROI.

May 29, 20267 min read

Tenancy, identity, billing and data boundaries get cheaper to decide and far more expensive to change. Choose them first.

May 8, 20268 min read

Three measurements decide whether Google thinks your site feels fast. Here is what each one means in plain terms.

Apr 16, 20265 min read

A design file is not a design system. What engineers need is states, tokens and the answers to the awkward cases.

Mar 27, 20266 min read

The platform question is really a question about who will maintain the site and what it needs to do in two years.

Mar 5, 20267 min read

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