Course Launch Campaign Films
One shoot, cut into a launch film, six ads and a month of social.
- Industry
- Education
- Year
- 2023
- Discipline
- Video
Sample case study. The structure, depth and technical detail match a real InnovativeVibe write-up, but this is not a published client project and no results are claimed.
Challenge
The problem
The team had one day of studio time and needed assets for a launch, a paid campaign and an ongoing social calendar — usually three separate productions.
Solution
What we built
- Scripted every deliverable before the shoot so a single day covered all of them.
- Shot for reframing, so vertical cuts are composed rather than cropped.
- Built a motion graphics kit reused across every asset for consistency.
- Delivered captioned variants per placement.
Design
Interface and experience
A restrained motion language: one transition family, one type treatment, and pacing tuned per placement rather than one edit stretched to fit.
Development
Technology and architecture
Edited and graded in a single project with shared assets, exported to a per-platform delivery spec.
- Video Editing
- Motion Graphics
- 2D Animation
- Colour Grading
Features
What it does
Two-minute launch film
Six paid ad cuts
Twelve vertical social edits
Animated explainer sequence
Motion graphics kit
Captioned variants and thumbnails
Gallery
Screens
Have a similar project? Let’s build it.
Send over what you have — a brief, a rough idea, or just the problem. We will come back with an approach and a number.
We reply to every inquiry within one business day.