Specialty Coffee Brand System
One identity stretched across bags, cafés, wholesale and social without falling apart.
- Industry
- Hospitality & Retail
- Year
- 2024
- Discipline
- Branding, Graphic Design
Sample case study. The structure, depth and technical detail match a real InnovativeVibe write-up, but this is not a published client project and no results are claimed.
Challenge
The problem
The roastery had a logo and nothing else. Every new bag design started from scratch, wholesale customers received inconsistent assets, and the two café sites looked like different companies.
Solution
What we built
- Built a flexible identity system: one mark, a defined type scale, and an origin-coded colour set that scales to new roasts.
- Designed packaging as a template the roastery fills in, not a bespoke job each time.
- Produced a wholesale asset kit so partners represent the brand correctly.
- Wrote brand guidelines short enough that people actually read them.
Design
Interface and experience
A confident wordmark, an origin colour system carried by a single band, and photography direction that works under café lighting.
Development
Technology and architecture
Delivered as production-ready artwork with print specifications confirmed with the packaging supplier, plus editable source files.
- Brand Identity
- Packaging
- Print Production
- Illustration
Features
What it does
Primary and secondary marks
Origin-coded packaging system
Café signage and menu boards
Wholesale partner asset kit
Social media templates
Written brand guidelines
Gallery
Screens
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